Important Tips for Jewelry Design in 2015

While creativity is crucial when it comes to jewelry design, there are some tips that are quite important to the process. Of course, it’s important to keep with the latest trends, and that can be accomplished in many ways.

Research can only do so much. Armed with these few design tips, jewelry store managers, owner and associates will be much more successful with jewelry design.

Be Sure to Design by Collection

Creating a bunch of random pieces can be fun, but not smart from a marketing perspective. While each item will be beautiful on its own, customers like to see a variety of similar pieces that all carry the same theme.

Jewelry design is pertinent for putting a store on the radar, but when a collection is established, it is associated with a particular store’s name. Customers will know exactly where to go to get something that is similar to what a friend or relative has, but maybe more conducive to their lifestyle. Not to mention, many prefer to have a set of earrings that match a necklace and so on to wear for work or special occasions.

Know the Client

Taking time to get to know the client is important for jewelry design. If a store has noticed their inventory isn’t moving, this may be why. Whether designing for a specific person or “the ideal client” it pays to take time to sit down, and put some thought into who will wear the pieces designed.

This ensures success quite easily. An example is noticing a trend in a tropical location of women preferring silver and turquoise jewelry. A good way to figure is to look at sales trends or be aware when out in public of what the people living there are donned in.

Market the Merchandise Right

A spectacular jewelry design can only go so far. Good marketing is essential to not only selling the product, but making sure it’s well-known.

Simply placing it on display is not enough. Using platforms like Facebook,and Twitter helps. Planning events, creating flyers and signs and perhaps putting on a sale will help. There are plenty of useful tips and tricks in the online publication, There, store personnel can browse ideas in the archives and try many different marketing approaches.

Approach Clients with a Plan

It does take time to learn the client; however there are plenty of tips when it comes to customer relations. One approach is to take note of the typical criteria for customers to the store. Adjusting customer service practices to cater to them always works.

Another tip is to personalize your service a bit more. Using writing on mailings instead of computer printing only and sending personal emails to clients to announce the new jewelry design will show them you care about their business. It’s little changes like these that when implemented can make a huge difference in sales volume and overall success. So set goals and make a plan, and watch business thrive.

Invest in the Designs

Arrange a professional photo shoot, commit to a marketing plan, and get the jewelry design online! These are just some of the ways that success is achieved.

All too often jewelry designers put all the time and effort in the world into a line of jewelry and then fall short when it comes to promotions. All that work wasn’t done for nothing! Invest in the product, believe in its success and be prepared to do everything the right way from start to finish.

Selling Your Fine Jewelry and Diamonds

There are many reasons for deciding to sell your unwanted diamonds and fine jewelry. You may be seeking emotional release from a broken relationship, needing emergency cash, purchasing or remodeling your home, or updating your jewelry for something more fashionable.

What Is It Worth?

After you decide to sell your fine jewelry, the first question is: What is it worth? Quite simply, your jewelry is worth what someone else is willing to pay for it. But there is a difference between appraised value and market value. Most appraisals are not a valid indicator of the worth of your jewelry or diamonds. You may only get between 10% and 20% of the appraised value. An appraisal can be issued for different reasons. Sometimes, a high appraisal is used as a marketing tool by a retailer who wants his customer to believe he got a great deal. Insurance companies also don’t mind inflated appraisals, because the premiums customers pay are based on the submitted value. If you want an accurate assessment of your diamond or jewelry’s value, have it appraised by an independent appraiser who has no interest in it. When it comes to diamonds, often appraisals are not accurate as to the color and clarity. There are no industry guidelines, standards or government regulations as to the accuracy required for describing jewelry or its value.

Diamond Grading Certificates

If your diamond came with a certificate from the GIA, the Gemological Institute of America, you will be able to get a valid offer over the phone or emailed to you. There are other diamond grading labs, but GIA is consistently the most accurate. If you are selling a diamond that is probably worth more than $5000 and you have two weeks time, you might consider having your diamond certified by the GIA.

Sell Jewelry Quickly

So where do you go if you want to sell your jewelry or diamonds quickly?


You might first talk to your friends or relatives, and see if anyone is interested in purchasing your jewelry. However, it is not likely you will find a buyer this way, and you may create tension in your friendship by disputing the jewelry’s value.

Ad in the Local Paper

You might also think of placing an advertisement in your local newspaper. Because of the limited number of potential buyers, it may be difficult to find a qualified purchaser willing to give you full market value.


The absolute worst place to sell jewelry is a pawnshop. They are in the money loaning business, and they buy all kinds of junk. You will be offered ten cents on the dollar if you are lucky. Pawnshops are usually located in less than desirable neighborhoods, so you may need to be concerned for your safety.

Retail Jewelry Stores

In most areas companies that purchase or take jewelry on consignment from the public are required to be licensed and regulated by the state and often local law enforcement agencies.

However, retail jewelry stores have diamonds given to them on consignment from large diamond dealers. If they purchase your diamond, they will have to lay out their own cash, so they will offer considerably less to purchase it out right.

On Line Diamond and Fine Jewelry Buyers

If you look on the Internet, you will find a number of companies offering to buy your gold, fine jewelry, quality watches, and diamonds online. You can contact these companies by telephone or email. They can provide you with a tentative offer based on the information you provide. Once the company receives and evaluates your jewelry you are contacted with a firm offer. WARNING some of these firms will offer you a unrealistic high price to get you to send them your jewelry and they contact you with a significantly lower price.

There is always a potential for loss when sending expensive items. If you choose one of these companies, find out which carrier they use and if the item will be fully insured. The US Postal Service is probably your best choice as they are self insured and your jewelry is not insured by a third party.

Usually sellers choose an online jewelry buying company for convenience. It means you don’t have to go anywhere. But often customers are disappointed when they hear how little money they will receive. By then they have already sent the item, and may figure it is not worth the trouble to pay to have it returned to them.

Questions to ask on line buyers

o How long have you been in business?

o Do you have a showroom or office that i can bring my items to?

o Are you Better Business complaint free?

o Are you licensed?

o Are you in compliance with state and federal laws and guidelines?

On Line Auctions

In addition to online gold and jewelry buying companies, there are also the Internet auction sites, such as eBay and On these sites, you can post the jewelry items you have for sale, and potential buyers will respond with offers. On Internet auction sites you will encounter a lot of people looking for a bargain, and possibly even scammers and criminals. Because you are dealing with individual buyers, not a reputable company, you are at risk for loss. If you do decide to sell through one of these sites, make sure to protect yourself as much as possible by meeting your buyer in a safe public such as your bank or Starbucks.

Auction Houses

In addition to online auction sites, there are a number of highly reputable, well-established auction houses that have auctions for fine jewelry, such as Bonhams & Butterfields, Christie’s, and Sotheby’s. Generally these auction houses are only interested in high value items. Bonham & Butterfields will also give you a good idea of your item’s value, before you decide where to sell it. There are not auctions everyday, so you will have to wait awhile for your proceeds. In addition, as the seller you are responsible for the costs associated with selling your jewelry, such as marketing photographs and a commission, and these will reduce your profit. Bonhams & Butterfields will take lower value items to list in their auction catalogues. This does entail a considerable delay in selling your jewelry, however, because they only publish catalogues a few times a year. The advantage to being willing to wait to sell is that you may receive more money.

Your Best Option

There are advantages to selling your jewelry quickly: cash in your pocket immediately and removing emotional attachments rapidly. But how do you ensure confidentiality, no scam artists, and no security risks? Your best option may be a reputable diamond and jewelry buyers with an established place of business, such as The San Francisco Diamond Exchange. When you deal with us, you may rest assured that you are dealing with a fully licensed diamond and jewelry professional. This provides you with the ultimate security. When choosing a diamond purchaser, you may want to find out if you can walk in with your jewelry, or if your have to send it by mail. Obviously, it is more secure if you do not have to use a delivery service.